Events / Delegation trips / Trade fairs / Market studies

Our services:

Overall preparation, implementation and follow-up of live, hybrid and digital conference events at home and abroad


Our services include:

  • Programme design
  • Invitation management and attendee attraction
  • Registration management (conception of online registration with external ticketing partner) including participant registration on site or log-in online
  • Event logistics (selection and booking of event locations, catering and technical equipment including video, sound, interpreting and digital technology)
  • Hosting and technical support of digital formats (various providers; Zoom, GoTo etc.)
  • Creation of event apps / portals for digital networking
  • Implementation of the event
  • Financial management (accounting and controlling for the entire project)  

References (selection):

  • "G20 Investment Summit – German Business and the CwA Countries" im Auftrag des Bundeskanzleramtes
  • German-African Energy Forum
  • German-African Healthcare Forum
  • German-African Agribusiness Forum
  • German-Nigerian Business Forum
  • German-Angolan Business Forum
  • German-African Business Summit from the Subsahara-Afrika Initiative der Deutschen Wirtschaft (SAFRI)
  • Carrying out numerous business initiation trips, market exploration trips and information events (live & online) as part of the BMWi market development programme for SMEs.
  • German joint participation at international trade fairs in Africa as well as the position of the contact person for the German business community
  • Organisation of seminars and events on behalf of GIZ GmbH

Drafting and producing market studies on various African target markets

Our services include:

  • General and subject-specific information on market potentials
  • Information on future market developments overall and in relevant segments
  • Overview of political and legal framework conditions in the target country and with reference to a specific sector
  • Information on technical and logistical requirements and procedures
  • Market Entry and sales information
  • Information on relevant cooperation partners in the target market (e.g. public institutions, private decision-makers in local companies)
  • Conducting interviews and individually coordinated data collection on different African target markets on request

References (selection):

  • Marktstudie Marokko als Tor zu den frankophonen Märkten Westafrikas
  • Marktstudie Die Partnerregionen Baden-Württemberg und KwaZulu-Natal
  • Studie Gesundheitswirtschaft in Ägypten, Algerien, Marokko und Tunesien
  • Marktstudie Abfall- und Recyclingwirtschaft, Tunesien
  • Marktstudien Bauwirtschaft, Senegal und Côte d’Ivoire
  • Marktstudie Bergbau, Kamerun
  • Marktstudie Berufliche Aus- und Weiterbildung, Nigeria
  • Marktstudie Zivile Sicherheitstechnologien, Marokko,
  • Marktstudie Ziegelmärkte, Nigeria, Kenia, Äthiopien, Angola, Sudan

German-African Business Events

German-African Business Events (AVV) is a wholly owned subsidiary of the Afrika-Verein der deutschen Wirtschaft. AVV is responsible for the overall organisation and implementation of the Afrika-Verein's major events (presence, online, hybrid) and organises the participation of companies at trade fairs on the African continent. It organises information events and delegation trips for German companies to African target markets as part of the federal government's market development programme. In addition, the AVV prepares market studies on request based on interviews and its own data collection.