Market Entry Africa – How does the Afrika-Verein help me enter the market?
The Afrika-Verein informs businesses about countries and markets in Africa, facilitates contacts, and represents the interests of its members in Germany and abroad. Its members have access to a comprehensive range of services that they can draw on at any time. Through a close network of contacts in Africa, Afrika-Verein keeps a finger on the pulse of local markets. This enables members to hear about new developments and business opportunities quickly and in a targeted way.
What drives us is making even more companies aware of the continent’s concrete opportunities and helping them take their first steps into African markets. We have always placed a special focus on SMEs (the Mittelstand)—and we will continue to do so in the future. With us, the Mittelstand is in the best possible hands on its path into Africa’s markets.
Entering new markets on the African continent is a complex undertaking: it requires a strong understanding of the relevant market players and structures in each country, as well as the identification of entry points and specific local conditions. We provide our members with detailed information, analyses, and studies on current market developments, thereby supporting them in achieving their goals.
